NORTHERN RIVERS LOGO DESIGNER
CUSTOM BUSINESS LOGO DESIGN
FIND OUT HOW WE CAN MAKE YOUR LOGO AND BRAND STAND OUT FROM THE CROWD
NORTHERN RIVERS LOGO DESIGN
Clarke Creative Designs is a Northern Rivers based graphic design and marketing company dedicated to creating gorgeous graphics and branding solutions to the growing region that is the Northern Rivers.
Founded in the spring of 2019, Clarke Creative Designs has since created custom logo designs for many businesses of all industries, developing visual identities and logos through any and all means of story-telling possible. Our distinctive graphic design process always begins with research of your brand, your competitors and current trends in your industry.
Over the past 3 years, we have worked and collaborated with a range of clients, from small local businesses to big brands. Regardless of size, stature or needs, we’re here to help you in the process of creating a brand you absolutely love. Think of us more like your creative business partner as opposed to a resource.
3 ESSENTIAL ELEMENTS TO A POWERFUL LOGO
Your logo will quickly become the one thing people remember about your brand, so making sure it makes a memorable impression is of almighty concern. If you look at all the most popular brands around the world, there are usually three essential elements that make their logo such a powerful branding tool.
1. A STICKY BRAND NAME
A short and catchy brand name is the best foundation to building a strong logo design. As word of mouth marketing is so powerful, having a sticky brand name will make the logo much more memorable.
2. THE ACTUAL LOGO DESIGN
Think about the most popular logos in the world? My guess is you thought about either Nike or Apple in there somewhere. These logos are so memorable because they are simple, versatile and easy to remember.
3. CONSISTENT BRAND USAGE
Every touchpoint of your brand, be it print, web, packaging or anything else may be a customer’s first impression. Consistent branding and placement of your logo means controlling first impressions and telling the right story every time.
OUR LOGO DESIGN PACKAGE
Designing a logo is an complex and multi-step process that will involve research, brainstorming, sketches, and several design concepts. That’s why custom logo packages can wildly range not only in price—from relatively free to millions of dollars—but the amount of time and effort needed to get the job done. Below you will find our logo design process.
Logo Design Process
Initial consultation
- The initial contact is made in this step, and an evaluation of whether your project and our design process is a good fit or not.
Brainstorm
- This step is where we discuss the general direction of the logo and any ‘must haves’ in the logo e.g characters, colours, symbols.
Several logo style options
- After gaining the general direction we will go ahead and use some of the material you have provided us to create a few rough versions of your logo in different styles to narrow down on what is working and what isn’t.
Black, white and colour ways
- Once we narrow the focus your logo is then moulded, tested and perfected in both black and white and colour to ensure its versatility on any background.
Finalisation of logo
- This is where we package everything up and put a pretty little bow on it for you ready to send it over.
Brand style guide
- An important document designed by us so you know how to most effectively use your logo, fonts and brand colours in any future branding elements.
Logo mock-ups
- A fun little extra goodie we like to do to show you how gorgeous your logo is on multiple different applications.
Files provided: JPEG, PNG, Ai & PDF
- This is where we send the full package over to you so you can get started knocking over your business goals.
FREQUENTLY ASKED QUESTIONS
Here are some of our most frequently answered logo design questions and answers.
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Get to know our client’s business.
Conduct research focused on the industry and competitors.
Brainstorming on the possible creative directions.
Quick and rough brain dump conceptualizing ideas.
First variation of logos are created.
Presentation to our client.
Revisions and modifications.
Colour choices and variations.
Revisions and modifications.
Delivery of final files.
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Possibly, however the specific industry does not matter as we adapt our skills, research and process around the client’s needs and specific industry.
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Each logo design project is a collaborative process between Clarke Creative Designs and the client. We encourage the client to provide any samples, colour combinations/swatches, and ideas they may have to help us get an idea of style before starting to work with new clients. During the design process, the client is asked to review, provide feedback and revisions.
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No of course not, the beauty of logo designing is that it can be done from practically anywhere and delivered via the internet. This means we are open to helping clients from all over the world find their new face of the brand.
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Yes, you will receive the finalized AI/Vector file, jpeg, and png of your new logo. With these files, your new logo can be used to complete stationery and brand marketing – including but not limited to business card, letterhead, envelopes, brochure design, websites, mailing labels, presentation folders, and any other designs your business may require.
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Ultimately, the timeline for completion depends on the feedback and communication. Our logo design process is both collaborative and creative which does take time but that’s only because your vision is important to us and achieving what you will be proud of as your new logo. That being said, our average logo design takes between 8-14 days to complete from start to finish.
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Yes, you will absolutely own your finalised logo. We will however have the rights to feature the logo in our design portfolio.
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We know! this is by no means a logo design related question, but the answer is Keep Your Head Up by Andy Grammar if you’re interested.
Get in touch.
Fill out the form below to request a quote for a project, inquire about a collaboration, or simply say G’day. We can assure you that we are more than excited to hear about you, your brand and what makes it so special.